Bharat S. M. Karavadra

Design & Delivery of First Ever Rover Mini Site

Saturday, February 22nd, 1997

July 1996 to February 1997
Freelance Consultancy, Design & Production
Rover Cars – Britain’s largest motor manufacturer.Rover had commissioned Ammirati Puris Lintas (APL), their advertising agency, to develop an Internet site to advertise and market the Mini car.

After a few months of effort by APL (design), Good Technology (Internet technology) and Artewisdom (3D/graphics), the project had not progressed as planned.I provided consultancy as to the potential of the Internet as an advertising medium in order to progress the design of the site.I designed each page of the site in collaboration with APL and the design and I managed the design and technology deliverables for APL.

The site was launched 2 months later, ready for the year’s UK Motor Show.

The Mini site won multiple awards as follows…

Award	Date	Category	Details
Design Week Awards	March 1998	Multimedia Graphics	Winner
Revolution Awards	Feb 1998	New Media consumer marketing	Winner
Direct Marketing Association	Jan 1988	Interactive media	Gold
Institute of Sales Promotion	March 1997	Best interactive promotion	Silver
Marketing Design Awards	Dec 1997	Use of design in interactive media	Silver
Marketing Design Awards	Dec 1997	Use of design in automotive marketing	Silver
Marketing Design Awards	Dec 1997	Client Design Champions	Client of the Year – Rover
UK Web Awards	July 1997	Site of the Year	Silver
UK Web Awards	July 1997	Best Commercial Site	Gold
UK Web Awards	July 1997	Most Innovative Web Site	Silver
New Media Age Awards	June 1997	Best Automotive Web Site	Gold
Microsoft Cool Site	Dec-Aug 1997	Cool Site Chart number 1	Number 1 for 25 weeks
Personal Computer Magazine	April 1997	Best use of interactivity	Silver
Design Business Association		IT Design	Recommendation
British Design & Art Direction	May 1997	Interactive Media	Nomination
Direct Response Creative and Innovation Awards	1997	Interactive media	Gold