March 1997 to February 1999
Director - KMA Partnership, London
Pedigree Europe, Global - a subsidiary of Mars and leaders in petcare products.
Pedigree wanted to grow their marketing mix to attract and communicate to veterinary students.

I helped in advising Pedigree to develop an Internet site that allowed the evolution of a veterinary student community.

I designed and project managed the development of an Internet site that allowed registration and content contribution from veterinary students and editors using a browser based page design tool. I also designed a direct marketing system that could track and communicate to individual users.