Veterinary Students Community

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Veterinary Students Community

Wednesday, November 4th, 1998

March 1997 to February 1999
Director – KMA Partnership, London
Pedigree Europe, Global – a subsidiary of Mars and leaders in petcare products.
Pedigree wanted to grow their marketing mix to attract and communicate to veterinary students.

I helped in advising Pedigree to develop an Internet site that allowed the evolution of a veterinary student community.

I designed and project managed the development of an Internet site that allowed registration and content contribution from veterinary students and editors using a browser based page design tool. I also designed a direct marketing system that could track and communicate to individual users.

Pedigree Europe