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Design And Delivery Of The First Ever Rover Mini Site

Updated: April 1, 2016 Posted: February 22, 1997~ 1,199 Readers ~ 2 Minute Read No Comments

From July 1996 to February 1997 I worked as a freelance consultant and as a designer and producer with Ammirati Puris Lintas (London), a marketing and advertising agency.

Rover Cars, Britain’s largest motor manufacturer had commissioned Ammirati Puris Lintas (APL), as their advertising agency, to develop an Internet site to advertise and market the new Mini car.

After a few months of effort by APL (design), Good Technology (Internet technology) and Artewisdom (3D/graphics), the project had not progressed as planned. I helped designed the site in collaboration with APL and put together a better skilled team and management process to help identify the key deliverables and help develop the site quicker and better.

The site was launched 2 months later, ready for the year’s UK Motor Show and won multiple awards as follows.

Award Date Category Details
Design Week Awards March 1998 Multimedia Graphics Winner
Revolution Awards Feb 1998 New Media consumer marketing Winner
Direct Marketing Association Jan 1988 Interactive media Gold
Institute of Sales Promotion March 1997 Best interactive promotion Silver
Marketing Design Awards Dec 1997 Use of design in interactive media Silver
Marketing Design Awards Dec 1997 Use of design in automotive marketing Silver
Marketing Design Awards Dec 1997 Client Design Champions Client of the Year - Rover
UK Web Awards July 1997 Site of the Year Silver
UK Web Awards July 1997 Best Commercial Site Gold
UK Web Awards July 1997 Most Innovative Web Site Silver
New Media Age Awards June 1997 Best Automotive Web Site Gold
Microsoft Cool Site Dec-Aug 1997 Cool Site Chart number 1 Number 1 for 25 weeks
Personal Computer Magazine April 1997 Best use of interactivity Silver
Design Business Association IT Design Recommendation
British Design & Art Direction May 1997 Interactive Media Nomination
Direct Response Creative and Innovation
Awards
1997 Interactive media Gold


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