From March 1997 to February 1999, I was a Director of KMA Partnership, a small internet development company in London where I worked with Franklin Scientific Projects (FSP), a subsidiary of Medicus UK, and their client F. Hoffman-La Roche (Global), one of the world’s leading research-based healthcare groups.
FSP were helping Roche to develop a global marketing campaign for a new drug to help people with Parkinson’s Disease. As part of their campaign they felt that an Internet site should be developed to share information.
I helped designed the look and feel for the site using the branding of the drug and to appeal to a global audience, and managed content writers, production teams and international client sign-offs for a 3-week delivery to a conference launch.
As new content for the site would come from FSP, I advised and trained the company to use Microsoft FrontPage 98 to maintain the site in-house.
FSP wanted the ability for patient groups around the world to have a page on the site that would allow them to communicate their services and show their diary of events.
I designed and managed the development of a marketing and diary system working with a small database development company. The system used Microsoft Active Server Pages and allowed Parkinson’s Disease Groups around the world to register, login and share and manage their own information. FSP only had to manage the initial approval process for a new group’s application, the remaining process was automated.