Veterinary Students Community

Posted on 4 November 1998 in Blog Posts
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logomarsFrom March 1997 to February 1999 I was a Director of KMA Partnership, London where I helped develop a website for Pedigree Europe, Global – a subsidiary of Mars and leaders in petcare products.

Pedigree wanted to grow their marketing mix to attract and communicate to veterinary students.

screenpedigreeI helped in advising Pedigree to develop an Internet site that allowed the evolution of a veterinary student community.

I designed and project managed the development of an Internet site that allowed registration and content contribution from veterinary students and editors using a browser based page design tool. I also designed a direct marketing system that could track and communicate to individual users.

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